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Handa, Meenakshi
- Purchase Intentions of Women Shoppers towards Discretionary Expenditure Products during Recession -an Exploratory Study
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1 University School of Management Studies, Guru Gobind Singh Indraprastha University Delhi 110006
1 University School of Management Studies, Guru Gobind Singh Indraprastha University Delhi 110006
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Drishtikon: A Management Journal, Vol 1, No 1 (2009), Pagination: 61-74Abstract
The specter of recession has been a cause for concern in countries across the globe. The effect of the economic downturn in USA has greatly affected other parts of the world also and India is no exception. Following a review of the phenomenon of recession, its causes and impact on various sectors in India including the retail sector, the present study investigates the relationship between consumer price and value consciousness and purchase intentions of Indian women with a focus on purchase intentions for discretionary product categories during recession. Based on the findings of the study, a set of recommendations for marketers to enable them to cope with changing consumer behavior during recession have been proposed.Keywords
Recession, Value Consciousness, Price Consciousness, Retail Industry, Purchase Intentions, Discretionary ExpenditureReferences
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- Geographic Information Systems: A Decision Support Tool for Business
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Authors
Affiliations
1 Reader, University School of Management Studies, GGS Indraprastha University, Delhi
2 Associate Professor, Faculty of Management Studies, University of Delhi, Delhi
1 Reader, University School of Management Studies, GGS Indraprastha University, Delhi
2 Associate Professor, Faculty of Management Studies, University of Delhi, Delhi
Source
Drishtikon: A Management Journal, Vol 1, No 2 (2010), Pagination: 123-141Abstract
Geographical Information Systems (GIS) are an extremely useful tool for analysis and decision-making in a wide variety of situations. Geography is important to business, irrespective of the type of industry. Organisations are increasingly becoming aware of the vast amount of locational data already available with them and are exploring how to leverage this. This paper underscores the importance of spatial data and the need for organizations to integrate this into their decision-making. It examines the potential of GIS in business applications and provides an overview of business activities where GIS can be employed as a decision support tool. The various stages of the strategic planning process as well as business operations including market analysis, segmentation, positioning, supply chain operations, pricing, promotions and sales management can benefit from the application of GIS. The major hurdles in the application of GIS as a business tool, especially in the Indian context have to do with the availability, accuracy and currency of spatial data and low familiarity with the potential of GIS. The paper further makes a case for the introduction of GIS education in business school curricula to increase its understanding and adoption by business decision makers.Keywords
Spatial Imaging And Analysis, Thematic Maps, Data Visualization, Spatial Decision Support Systems, Location Based ServicesReferences
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- Promotional Tools: Do Physicians Really Bite The Hook?
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Authors
Affiliations
1 GGSIP University Delhi, Institute of Technology and Science, Ghaziabad, Uttar Pradesh, IN
2 University School of Management Studies, GGSIP University, Delhi, IN
3 Faculty of Management Studies, University of Delhi, IN
1 GGSIP University Delhi, Institute of Technology and Science, Ghaziabad, Uttar Pradesh, IN
2 University School of Management Studies, GGSIP University, Delhi, IN
3 Faculty of Management Studies, University of Delhi, IN
Source
Drishtikon: A Management Journal, Vol 5, No 2 (2014), Pagination: 71-84Abstract
This study focuses on promotion done by pharmaceutical industry and its influence on physician prescription behavior. Primary data for the study was collected through a survey of physicians. A total of 189 physicians participated in the study. The predictors of prescription behavior were found to be Offers, Advertisement and Medical representative. The predictors are able to explain 20.2 percent of the physician prescription behavior. In this study researchers also attempted to establish a relationship between the variables explored. The study shall be able to guide the marketers in opting for an appropriate promotion mix.Keywords
Decision Making, Physician Prescription Behavior, Promotion- Effect of Consumer Decision-Making Styles on Attitude towards the Ad
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Authors
Affiliations
1 University School of Management Studies, Guru Gobind Singh Indraprastha University, Delhi, IN
2 University of Delhi, Delhi, IN
3 Amity International Business School, Amity University, Noida, Uttar Pradesh, IN
1 University School of Management Studies, Guru Gobind Singh Indraprastha University, Delhi, IN
2 University of Delhi, Delhi, IN
3 Amity International Business School, Amity University, Noida, Uttar Pradesh, IN